Brand Story for Gardner Skelton

Brand Story Sessions and Brand Photography are the bread and butter of my business. These sessions capture every important aspect of a business to convey their brand’s story and personality to their customers. These images are perfect for a wide range of business sizes and industries. For this particular session, I captured the brand story of an attorney team in Charlotte.

Gardner Skelton offers a diverse range of law specialties from an incredible team. I got the sense that I was working with a family-like team while working with them. They were so warm, welcoming, and professional. I especially appreciated the artwork featured all around the office.

When working on location, I sometimes encounter very challenging lighting (or lack thereof). This day, the natural lighting was all but gone due to dark storm clouds overhead. It even rained on us AND a tornado warning sounded during the session. Nevertheless, I pulled out all the stops to make their gallery look as bright, fresh, and “sunny” as they had hoped. The outdoor headshots were taken when the rain let up, and the indoor headshots were taken during the storm. I also made use of my artificial lighting, which I diffuse strategically to appear like a large bright window. You’d truly never know otherwise, right?!

This team did an incredible job of building up a dream team of professionals to make this happen. They began with a branding design team to help with the overall vision and coordination (Moonlight Creative). They also hired my recommendation for hair and makeup for the whole team (The Posh Palette). Lastly, they ALSO used a professional wardrobe stylist to get the team’s attire in order. And boy did they look sharp!

Here are just some of the highlights from this brand photography session. What do you think?

Interested in learning more about the Brand Story Session options? Head over to the Brand Story page for all the details!

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