“Gritty and Compelling?”
When a company called Big Ass Fans contacted me to shoot photos of their fans, the firemen who use them, and usual day-to-day situations at the Cool Springs Fire Dept. That was already one of the coolest brand story photography I’ve been asked to shoot. But the job got SO much cooler when I was sent photos of the newly built firehouse and inspiration photos for the portraits I would take of the firemen. The inspiration photos I was sent ranged from side-lit cool toned portraits to 3-light setups with smoke and fire and everything else. I was given creative license to make what I wanted, so long as it was “gritty and compelling”. So I went all out and rush ordered a pack of canned aerosol and got to planning.
Here is the inspired shot I accomplished:
And here are some of the highlights of my photoshoot around the fire department. I aimed to capture a bit of their story, their friendships, and their dedication to what they do. But I also really got lost in all those stunning details that one rarely sees up close. This was a photoshoot to remember and I am in love with how these came out!
![cool springs fire department brand story photography](https://i2.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-63.jpg?ssl=1)
![exterior cool springs fire department north carolina](https://i1.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-62.jpg?ssl=1)
![brand story photography North Carolina Fire Department](https://i2.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-57.jpg?ssl=1)
![firemen getting ready to go](https://i0.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-54.jpg?ssl=1)
![brand story photography fire hose close up detail shot](https://i2.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-52.jpg?ssl=1)
![professional dramatic portrait of full gear firemen in North Carolina shot by Charlotte Photographer Carrie Allen](https://i1.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-45.jpg?ssl=1)
![brand story photography cool springs fire fighter assistant chief portrait](https://i0.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-44-1.jpg?ssl=1)
![Full length dramatic portrait of Andrew Webster in North Carolina](https://i0.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-43.jpg?ssl=1)
![brand story photography Cool Springs Fire Chief Andy Webster](https://i2.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-42-1.jpg?ssl=1)
![Small group of firemen in conversation in gear room in north carolina fire department](https://i0.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-30.jpg?ssl=1)
![brand story photography Dramatic Lifestyle Portrait of firemen Andy Webster fire chief in gear room in Cool Springs, NC](https://i1.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-26.jpg?ssl=1)
![Detail Shot of gear room at a north carolina fire station](https://i0.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-25.jpg?ssl=1)
![brand story photography Cool Springs Fire Department photoshoot by Professional Photographer from Charlotte North Carolina](https://i0.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-22.jpg?ssl=1)
![Candid portrait of three firemen in the engine room in Cool Springs North Carolina](https://i2.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-19-1.jpg?ssl=1)
![brand story photography Fire truck in Engine Room in Cool Springs NC](https://i2.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-17-1.jpg?ssl=1)
![Newly built Cool Springs Fire Department Engine Room](https://i2.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-10.jpg?ssl=1)
![brand story photography Cool Springs Fire Dept Chief Andy Webster Original Firefighter Helmet](https://i2.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-3.jpg?ssl=1)
![vintage antique fireman's lamp in cool springs nc](https://i1.wp.com/carrieallen.com/wp-content/uploads/2018/05/CAW-1-2.jpg?ssl=1)
If you have any questions about the services I offer or how I created the gallery in this blog, please let me know in the comments.
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