Brand videos are a way to show up “in person” in your online marketing, and they absolutely make a difference in the way your audience connects with your business, your personality or your team’s personality, and the services or products you offer.
Videos increase engagement and visibility online and work well for landing pages, website banners, advertisements across platforms, and content for social media. Videos are favored by social media and search platforms in 2021, so they are incredibly powerful tools to reach a new audience and to connect with your existing audience.
Finally, video can be a highly effective tool to increase sales and conversions. A potential customer on the fence about buying from you will be able to experience your brand in a personal way. And that makes all the difference.